Product Experience Alignment
Complex products should feel like one product.
Helping product organizations align hardware, software, services and teams around one customer experience.
Erin Bryant — Former Director, UX & Service Design — Motorola Solutions
Customers don’t experience your org chart.
They experience your product.
Does this sound familiar?
- Hardware and software don’t feel like one product
- No one owns the end-to-end experience
- Engineering, product, and UX see the problem differently
- Workflows have grown organic workarounds
That’s not necessarily a UX problem. It’s an alignment problem.
Someone who can see across the whole system
A systems view
Someone who naturally looks past a single interface to the complete workflow and experience.
A neutral outside perspective
Not tied to one internal department — able to see what’s hard to see from inside the org chart.
Cross-functional facilitation
The ability to help different teams understand the same problem and align on a direction.
Erin partners with strong internal UX and product teams — rather than replacing them.
Who
Erin Bryant
Former Director, UX & Service Design
Motorola Solutions
Twenty years inside the kinds of problems I now help companies solve. My work has lived at the intersection of physical products, software, workflows, and services — helping teams understand the customer problem before expensive product decisions become difficult to reverse.
Representative experience
APX NEXT & ViQi
Voice-first interaction strategy for a mission-critical platform, balancing safety, reliability, and usability under extreme constraints.
A mission-critical device platform needed a voice interaction layer that public-safety users could trust under stress.
The experience spanned hardware constraints, embedded software, regulated safety requirements, and global engineering teams.
Grounded the design in real field conditions and cross-functional research rather than treating voice as a bolt-on feature.
Brought UX, engineering, and product together around one definition of the interaction problem before major build decisions.
Shipped as one integrated capability across the global APX portfolio — the platform went on to win two Good Design Australia Awards.
Recognized externally: two Good Design Australia Awards for the APX NEXT smart radio platform.
Also representative of: APX NEXT MOTOTRBO Ion RadioCentral
Where I look
The problems aren’t inside the layers. They’re in the seams between them.
Ownership boundaries rarely line up with the seams where the experience actually breaks. That gap is where I look first.
The approach
A practical way of working, not a proprietary framework
Listen → Understand the ecosystem → Identify breakdowns → Align stakeholders → Prioritize opportunities → Path forward
A place to start
Product Experience Alignment Diagnostic
A focused engagement designed to answer one question: where is the experience breaking down — and what should we do about it?
Discovery
- Leadership & stakeholder interviews
- Product & workflow review
Experience Analysis
- Map the end-to-end journey
- Identify friction & gaps
Alignment
- Facilitate stakeholder workshops
- Build shared understanding
Recommendations
- Prioritized opportunity areas
- Path-forward roadmap
The product is clarity, alignment, and better product decisions.